Get Some Free Royalty-Free Video Footage from Artbeats

Update 2: Actually, it looks like Artbeats hadn't ended it's daily video downloads, the link had vanished for a few days, but it's back now! :) - Benson


Update: It looks like Artbeats has ended its daily Royalty Free Download offering - sorry y'all.


If you're working in iLife or "iLife for PC," you don't want to pass up this chance to get some sweet royalty free stock video footage, courtesy of Artbeats.  Artbeats currently has an offer for members, each day they will post a new piece of royalty free footage that members can download for free.

Free? You read me right.  Free stock footage.  Think about the library you could build in a year's time!

But, there's got to be a catch. Right? These are just low res clips, unusable by any but the most basic YouTuber, right?

Nope. No catches that I've found yet. The clips are available in HD, and in Standard Definition NTSC or PAL clips and are available by download.  These clips change every morning at 1 a.m. Mountain time. 

There are also clips available for $25, if you look to the right side of the free clip download screen. Check these often, as they change on a daily basis as well.

The only problem I've found with this deal is remembering to download my clips every day. :)  I highly recommend Artbeats (I have a bunch of NTSC clips from them that came free with my copy of Adobe Production Creative Suite CS3 a couple of years back)

So what are you waiting around here for, get over to Artbeats and start downloading!

iLife for PC Review - Sony Imagination Studio Suite (Dec. 2008)

The Christmas season is quickly closing in on us.  While the current economic conditions might be forcing you to take a second look at what you might include on your present list, if you or someone who’s been nice this year are interested in creating your own podcasts or video pieces then you might want to check out something softer on the pocketbook – the Sony Imagination Studio.

A little while back I talked about Sony’s new Imagination Studio Suite, offered exclusively through Dell’s Web site.  Dell seems to be moving to the fore on providing PC consumers with a version of Apple’s iLife. First they offered something from Adobe that could be installed on certain XPS systems.  Now they are offering Sony’s answer to Apple’s popular suite.

Since writing that post, it has become the most viewed piece on this site, once again hinting to me that there are a lot of people out there interested in finding an answer to Mac fans love of iLife. Also, a lot of people have clicked through to check out the software on Dell’s site.  I don’t know if anyone purchased it, maybe Dell would have that info (probably not).

So I decided to give this suite of programs a brief run through.

I had my first run in with the program suite at the 2008 New Media Expo, while hanging out around the Sony Creative Software booth.  Voxana and DJ Papi Love from the AcidPlanet Web site were handing out demo copies of the the Imagination Studio Suite to the attendees.

Voxana and DJ Papi Love
(Me with Voxana and DJ Papi Love from AcidPlanet at the 2008 New Media Expo)

I brought some of the CDs back to ABQ and handed them out to my co-workers and family members.  While I don’t think any of my co-workers have picked up the programs yet, I’ve been able to give them a bit of a shakedown, as part of my ongoing search for a PC equivalent to Apple’s iLife package.  Sony’s Imagination Studio Suite offers many of the same PC programs as iLife, except for iWeb – but as I’ll point out here, between free blogging sites (such as WordPress or Blogger) and Facebook/MySpace, there is no need for iWeb.

And away we goooooooo…..

Sony Vegas Movie Studio Platinum

Sony Vegas Pic

Vegas Movie Studio is the video editing software included in the Imagination Studio Suite.  The layout of the editing suite is different from Apple’s iMovie – Vegas Movie Studio has a more traditional, linear video editing layout than iMovie does.  Vegas Movie Studio has also proven to be a more powerful video editing program than the built in Windows Movie Maker.

In Vegas Movie Studio, the user has separate tracks for multiple video and audio tracks.  You can have individual tracks dedicated to dialogue, background music, special effects in addition to multiple video files.

Importing the audio and video elements to a project were easier to import into Vegas than iMovie.  With iMovie I found that if I didn’t import just the right file, in just the right way, while hopping on one foot under a waxing moon and preparing a chicken blood sacrifice, the video file wouldn’t import correctly.  While with Vegas, a simple click on Project > Import Media opens up a menu showing the importable files.  For digital video capture, a quick click on the Capture Video button calls up Vegas’ capture menu.

I found Vegas to be very easy to edit with, I used it to trim and edit video footage of both Barack Obama’s and John McCain’s visit to campus.  After editing the video, I was able to export the final video directly to either YouTube, or Sony’s own AcidPlanet.com podcast/video cast/music site.  A pop-up screen asked for all of the necessary information to log into either service and input all of the necessary information for the video submission (login and PW, name, description, tags, etc.)

One of the things I had a problem with in Sony Vegas was locating the trimmer, so I could slice video files as necessary without bringing in multiple copies of the same file when adding cuts to the project. This could be user error in part, but I notice in Premiere Pro it’s part of the lower right hand menu, which makes it very easy and quick to make the necessary slices.

Cinescore Studio Plug-In

Vegas Movie Studio, in the Platinum Pack, Platinum Pro Pack and Imagination Studio Suite, comes loaded with the Cinescore Studio plug-in.  Cinescore is Sony Creative Software’s soundtrack creation software, and Cinescore Studio is a stripped down version of the program. It’s not an actual program in Imagination Studio, it’s a plug in with Vegas Movie Studio.  All you need to do is right click on one of the audio tracks and click “Insert Generated Music” to activate the plug in.

Cinescore Pic

From this menu you can select the type of music you wish and a number of variations of the music you want to include in your project.  In the next screen you can select the length of your music file, the composition style and more.  Cinescore Studio will then insert it into your movie project.  This is a great way to get some quick background music for a podcast or movie scene.

When you are working with the audio section of your project, you can right click on any of these tracks and the “Edit Selection in Sound Forge Studio” appears.  Clicking on this allows you to edit the dialogue in Sony’s Sound Forge Studio.

DVD Architect Studio

DVD Arch Pic

Sony’s DVD Architect Studio is the company’s DVD Menu creation software.  Since most people will be uploading videos to Web sites such as your blog, YouTube or AcidPlanet, unless you are creating DVDs for a film project, DVD present, etc. there is a minimal need to use this software.

Should you need DVDs for any reason (family gatherings, etc), DVD Architect Studio is a good choice to create your DVDs.  There are many different DVD menu themes for you to pick from, and more are available from the Sony Creative Software Web site.

Sony Sound Forge Audio Studio

Sound Forge Pic

One of the programs in iLife that I find to be very beneficial is Garageband, Apple’s audio editing, looping and podcast creation program.  Trying to put so many things together in one program can lead to a bit of clutter on the screen, and trying to edit interviews in Garageband leaves these weird bubbles of text in the file that you have to remember to pull back together for a coherent podcast or audio file.

However, Garageband does have a specific setting when you want to record a podcast, with tracks set up for voices, jingles, additional recording, and a window for you to drop and drag artwork for your podcast.  And the Garageband browsers are great when it comes to locating files not only by name, but type of file as well.  This probably comes from providing so many loops for your specific software package (such as Apple does).

Sony’s got two programs that fill this need for PC users.  The first of these programs is Sony’s Sound Forge Audio Studio.

I’ve primarily been using Sound Forge Audio Studio to edit podcasts at the university, and clean up audio in some of the video pieces I’ve been working on.  Editing files in this program are as easy as highlighting a bit of text and deleting it, or cutting and pasting the file, or adding various effects to your heart’s content.  The best way to figure out which effects you want to use with this powerful program would be to play around with a test audio file and the included effects.

As with Vegas Movie Studio, you can publish your files to the Web, using Sony’s AcidPlanet Web site.

The other half of this tandem of programs is…

Sony ACID Music Studio

ACID Pic

ACID Music Studio is the stripped down version of Sony ACID, Sony’s industry-standard music looping software.  Loops are just short music files that sound like one continuous piece of music if they are repeated.  When you start combining multiple loops, such as a drum beat, a couple of guitar loops, you can create your own music.

Some of these loops are available on CDs or download from various locations, from many musician stores to Amazon.com (where you will find some pretty good deals) to Apple (if you have Garageband) and Sony Creative Software (which, as expected, work well with ACID).  ACID Music Studio comes with a large library of loops at your fingertips after you install it. If you are interested in music loops, a Google search for “Music Loops” will give you many more answers than I can give you right now.

I haven’t spent as much time working with ACID as I have been with Vegas and Sound Forge studios.  But I like what I have tried so far with the program.  Adding loops is as simple as drag and drop and then using a “brush”-like tool to repeat the loops in each track.  I’ll add another update once I have more practice with ACID, and possibly a couple of completed songs on the site.

Photo Go

Photo Go Pic

Photo Go is a cool little program that allows you to keep track of your digital images and do some basic editing to them.

Puppy Pic

(Awwwww, I always told her she’d be in pictures)

You can color correct images, crop, rotate, remove red-eye, and correct brightness and contrast among the editing features.  You can’t sharpen your images, but this is something that can be taken care of using Windows Live Photo Gallery or Picasa 3.

One thing that would be nice would be a way to export your pictures to Flickr or Google’s Picasa.  There are simple ways to work around this.  Flickr Uploadr allows you to drag and drop pictures to upload to your Flickr account.  Or, should you prefer using Windows Live Photo Gallery, you can upload your pictures to Flickr as well.

And then there’s iWeb

I’ve checked out iWeb on the Mac.  It’s a cute program that gives you quite a few pre-built templates for various needs for beginners or those not interested in Web site creation.  Honestly, it’s easier if you go to WordPress.com, Posterous.com, Tumblr.com or Blogger.com and create a blog for your basic web needs.  You can use your blog as your web page, kind of a “Grand Central You” for your content creation and social media needs. (More on this at my Social Media and PR Blog)

From your blog page you can link to your Flickr account, YouTube account, upload your podcasts, etc.  This serves as a better replacement for your probable web content needs than iWeb.  And should you need a Web page presence, you can always check out the templates at Open Source Web Design.

What about help?

One of the things I like about Sony’s content creation software is that at startup you can allow the “Show Me How” menu of tutorials to pop up, in case you have any questions or want to learn more about what you can do with the software.

Show Me How

These tutorials will take you step-by-step through how to do each of the tasks, with a window going from one part of the screen to the next, highlighting each task and showing you exactly where to click and what to do next.  The lessons are quick to follow, not taking more than a few minutes each.  I’ve found them invaluable when working with the software.

All in All?

For the price, anywhere from $150-$200 depending on the current discount available at Dell.com, the Imagination Studio Suite fares very favorably when compared to Apple’s iLife suite.  Having used both (I have a Mac laptop at work) I find that I actually prefer using Sony’s software.  That might be because I’m more used to a Windows set up.  This suite of programs give you all but one of the options of iLife, and as I’ve pointed out here, you don’t really need iWeb.

For years PC users have heard Mac users talk about iLife and how there’s nothing on the PC side that can compare with it and how beautifully integrated the programs are, and how iLife is one major reason for people to switch to Mac from PC.  There’s a little bit of arrogance behind those statements, but for a while it was hard to locate a simple suite of programs that worked together in an integrated fashion for the PC side.  These programs were available separately from Sony Creative Software, but individually they would have cost more than the suite.

If you’re a fledgling podcaster, or YouTuber, or movie maker – or even not so fledgling – you’ll find these programs useful to your endeavors, for the price.  It’s the first step before you move on to either the Adobe Production Premium Creative Suite (another set of programs I really recommend when you want to take the next step to more professional tools) or Sony’s professional level tools – Vegas, Sound Forge and ACID Pro (which I haven’t tried).

Rating: 5 bullets out of 5.

iLife for PC Review - Adobe Premiere Elements 8

If I’d have to use only two words to explain my review for Adobe Premiere Elements 8 video editing software in the iLife for PC series it would have to be…

RUN AWAY!!!

I purchased this software in the hope of being able to review it for part of this series and hopefully even recommend it.  Not only can I not recommend it, I wish I could send it back to Dell and get not only my money back, but also the time I’ve spent struggling with trying to make this software work.  I won’t go through the two installs it took to try and get this running, or the Nvidia patch I downloaded only to see my machine grind down to piss poor, or the fact that when I finally got it to work and tried to capture video from my camera, Premiere Elements crashed.

Long story short, stay away from this piece of “software” (unless you’re going to use the CD-ROM for skeet shooting practice). I like Photoshop Elements, it’s a decent piece of software and if you need it, then pick it up. I recommend that you stick with Sony’s Vegas Movie Studio for your video editing. It comes as part of the Sony Imagination Studio Suite, or you can get the new Sony Vegas Movie Studio HD software for under $40.

iLife for PC - If You Build It, They Will Come (Aug. 2008)

About a year ago, I wrote a post about the iLife suite for Mac (which to be honest, isn’t all it’s cracked up to be – I tried to use it at work and Garageband is the best, and only decent, program in the suite) and that some companies should try to come up with a PC version of the iLife suite, if Steve-O Jobs didn’t want to release his beloved suite.  I even put together some bundles of PC software from Sony, Adobe and Open Source/Windows built in software to show how these could work together.

It turns out, Sony was listening. Not only that, but they also appeared to take quite a bit of my advice. ;)

Now I don’t know if they were reading this blog per se, but since I had been writing about it, and the biggest hits on here by far are my iLife for PC posts, and that I’ve got just enough of an ego to think I had an impact, ;) I’m gonna say the crew at Sony Creative Software (great people by the way, I met them at the New Media Expo – more on that later) and Sony picked up on the need for a content creataion studio for PC vibe and created a new suite that includes the software I mentioned before (Vegas Studio, ACID Studio, Photo Go, and Sound Forge) with an addition I hadn’t thought of – Cinescore Studio, so soundtrack music is quickly available for any length of video you wish to create.

This new suite of software is only available from Dell, another interesting move since Dell was also offering a small studio from Adobe that was Dell only.  A big move for Dell, getting a nice suite of software to compete with iLife that you (might be able to) get on preloaded on a Dell.

So ladies and gentlemen, let me present you with Sony’s new content creation studio – the Sony Imagination Studio Suite.

Studio

Sony’s Imagination Studio includes all of the tools you need, sans iWeb, to create content and get it up on YouTube or Sony’s own AcidPlanet (what?  you expected them to export to the nightmare that is Mobile Me?).

So what is in this new iLife for PC possibility?  Let’s take a look at the tools!

 

For Video Editing, there is Sony’s really well done Vegas Movie Studio software.  I’ve been tooling around with the free trial version (what, you think I can afford to drop $179 (ED: $199, the price already changed on me!) on Imagination Studio right now?  Unlike the iCabal, I work for a living. ;) ) and I really like it.  There is a lot you can do to include music pieces from Cinescore (which I’ll talk about in a little bit) that DJ Papi Love, from the AcidPlanet Waveform podcast showed us at the New Media Expo.  And unlike iMovie, it gives you tracks to work with, unlike the one track that you can drag along in iMovie.  And DVD Architect Studio serves the same purpose as iDVD, only in a grown up fashion.

For Audio Editing and Loops, there’s Sound Forge Studio (audio editing) and ACID Music Studio (loop creation, management and some audio editing).  I’d like to see a combination of the two programs eventually, like you get with GarageBand (which, by the way, is an excellent program and the jewel of the iLife suite), and one thing I haven’t found yet in Sound Forge is the ability to use images for enhanced podcasts, like you get with GarageBand, and the ability to move loops around in the same file, although I like the ability to move around between ACID and Sound Forge.

An added bonus to the Imagination Studio is Sony’s Cinescore Studio.  Built off of Sony’s soundtrack software, complete with additional music to quickly create any kind of royalty-free soundtrack your podcast/movie/masterpiece.  This is another piece I haven’t played with yet, but am looking forward to in the near future.  From what I saw at NME, there are a lot of scores to work with, and a lot of variation of those scores you can use as well.

For image editing, a la iPhoto, there is Sony’s Photo Go.  I’ve use this a little bit as well, and it’s decent, much like iPhoto or Google’s Picasa. I prefer Windows Live Photo Editor or even Photoshop/Paint.Net for basic photo editing.  Then you can add your photos to your Flickr account via Flickr Uploadr or Google Account via Picasa.

There’s no way around it, iWeb is a joke.  With some nice, built in templates to work with to add your basic content.  Microsoft has the Visual Web Developer Express Edition, which is free but not as easy to work with.  But you can use this software in tandem with some of the excellent templates at the Open Source Web Design site, or other sites (they are mentioned on my previous post here) to create your own nice Web sites.  And the added benefit to these sites… you can host them where you want!

So Sony gets a tentative “A” for the Imagination Studio, until I get a chance to really dig into it and see how it work, and once again Dell get’s big ups for reaching out to software creators for these tools.  But y’all already know that I’m a big fan of what Dell’s been doing. :)

Dell's Been Reading my Blog Again (Dec. 2007)

A few months back I wrote a couple of pieces about the problem my old Dell laptop was having.  Well, it wasn’t as much of a story as it was me bitching about the problems I was having with it.

And to my surprise and delight, one of Dell’s consumer advocates left a comment and asked me to email him.  I did this and he has helped me out several times with my old laptop and with problems with my current laptop as well.

Following up on all of my posts about iLife for the PC (which I know you can’t possibly be tired of yet ;) ), I was looking at the Dell site a couple of weeks ago and I found this!  Adobe Elements Studio, offered only from Dell and only for a few of its products, the new XPS One desktop (Dell’s answer to the iMac single form factor computer) and the XPS 420 desktop. 

Now I don’t want to say that Dell got the idea from my previous post about how to bundle Adobe software to produce an iLife clone for PC. (But I’m cocky enough to do it anyway ;) )  But it’s a good idea to have this kind of a bundle for PC users as well.  Another bundle I’ve found that would work as a PC iLife replacement is Roxio’s Easy Media Creator 10.  It’s another bundle, focused more on video, audio and basic image editing.  One thing I’ve been finding is that these bundles don’t focus as much on basic Web site design, which I think is a mistake since many people are interested in putting their pictures and video on their own Web site, but don’t have the know how to design a site from scratch.  Then they end up putting their stuff on MySpace.. ugh!  I’ll keep looking for a package that includes web templates, or at least some decent web templates you can use (I’ve already found some at Open Source Web Design)

 

moreLife for the PC (late Nov. 2007)

(Also originally posted in late 2007 - B)

In an interesting turn of events, the post that has given me the most traffic in recent weeks hasn’t been any of my comments about Mayor Chavez (although I did get a spike in traffic from linking to Eye on Albuquerque) or my posts about the Albuquerque Tribune possibly shutting down.

Nope, my biggest traffic getter for the past month and a half has been my call for Apple to release iLife to the PC platform. As I discussed before, Apple can get a decently large piece of the pie from Adobe and Sony if they were to do this, because there are other geeks like me out in the big wide world who wouldn’t mind trying out iLife.

That said, it doesn’t sound like Apple will be doing this anytime soon. So for those people looking for a PC suite of programs that will work in much of the same way that iLife will, I offer the following groups of programs that play well together and give you some integration (although again,one of iLife’s strengths is its incredibly tight integration and smooth workflow between programs, Sony and Adobe can offer similar workflow, however):

  Sony Adobe Free/Open Source
Video Sony Vegas Movie Studio Platinum Premier Elements 4.0 Windows Movie Maker/JahShaka
Music ACID Music Studio and/orSound Forge Audio Studio Audition orSoundbooth Audacity
Photo PhotoGo or Windows Live Photo Editor Photoshop Elements 6.0 GIMP or Windows Live Photo Editor
Web KompoZer GoLive CS2 (since they have Dreamweaver, they can do something else with this) KompoZer (getting a there here?)

As you see, I also included a column for software that comes with your Windows machine, or that you can get via the Open Source community. These programs, I’ve found, tend to have a little steeper learning curve than some of the Adobe/Sony programs – much less the iLife suite. But it’s like most software programs, once you master them you can do amazing things with them.

I’ve also included a piece of Open Source software in the Web component of the table (at least for Sony and the Open Source columns). KompoZer is a cool software application, built on the Nvu platform – an open source competitor to Dreamweaver or (probably more appropriately) Microsoft Expression Web. iWeb’s strength is still all of the templates that came with it – from what I’ve seen it’s more a matter of different CSS’ for the same WYSIWYG framework templates. A good idea, because people can drag and drop files onto the pages or start typing in the predesignated areas before moving them around.

Adobe should do the same thing with GoLive, add a lot of templates to the software, lower the price or (better yet) bundle the software as part of this package, and make it more accessible to the same market segment that Apple could be gunning for, but hasn’t yet. (More on Dell’s Adobe Elements studio in the next post).

For those of you interested in a PC version of iLife, I hope these help provide you with some of the same enjoyment and utility that I have had working with them – until Apple takes my advice and moves iLife over.

No iLife? How about aLife? anyLife? (Nov. 2007)

(Originally from Nov. 2007 - B)

Before everyone reading this (all three of you) start agreeing with me that I need “a life” outside of my fiancée, computers, and my Xbox, remember that a little while back I wrote a post discussing the perceived benefits of Apple releasing the iLife suite to PC’s. Now that we are up to speed…

wrote about the financial benefit that I believe Apple would receive from making this suite available to the broader market of PC users, there are quite a few PC users out there who, like myself, would jump at the chance to have these basic programs loaded up (for a price of, say, $200 or so – $50 per program isn’t too bad, and no iDVD doesn’t count as a program for this purpose.)

And I have to say that I am quite let down that Steve Jobs hasn’t already taken my advice, made this software available to the market, and personally called me to thank me for coming up with such a great idea and offering me a fabulous job working on more amazing ideas. ;)

I know that the programs installed in iLife are basically grandma-ware versions of Apple’s more powerful consumer level (Final Cut Express, Logic Express) programs, and they are very basic compared to Apple’s pro level stuff. But they are still strong enough for what most basic-level social media/internet peeps want to do – put up a quick site, record podcasts in Garageband (which has a killer World Music Jam Pack, I’ve gotta say – see Steve, it’s not all vitriol ;) ) or edit some video in iMovie.

In lieu of Apple coming up with iLife for PC (they can put a wrap around suit and tie on the box to go with their current marketing theme), I’ve come up with another brilliant idea.

 

Why doesn’t Adobe beat them to the punch? If there is a punch to beat them to (It’s not too late Mr. Jobs, you can still hire me on a freelance basis… ;) )

I thought about asking the same thing for Sony. I’ve got most of the individual elements of a PC iLife studio already: ACID Music Studio (an awesome program, BTW), Sound Forge Audio Studio (which I’ve used for editing podcasts at work, and have even convinced my boss to order a few copies for the office’s podcasts) and even a trial copy of Vegas Movie Studio Platinum edition. I haven’t tried using Sony’s Photo Go software yet (although for $20 I might just try it, even though I have Photoshop CS3), and Sony doesn’t have an equivalent to iWeb (which might not matter to those who can do a little coding and have Konqueror KompoZer (Where in the hell did I get Konqueror from??) or even Microsoft Expression – more on that another time)

Adobe is better positioned than Sony right now to offer the same primary elements that iLife offers. Adobe already offers Premier Elements and Photoshop Elements in a bundled package. So if Adobe were to offer “Audition Elements”, GoLive CS2 (with a bunch of templates ‘cause, let’s face it, iWeb’s strength is a bunch of templates you can work with) and a version of Adobe Encore DVD maker, you would have the PC version of iLife.

Adobe or Sony aren’t the only ones who could do this, but I believe they are already positioned to do this (although Sony still needs some Web design software to round out their package – unless Microsoft decides to release Expression Web as part of Vista… didn’t think so). And given that the apparent view of Apple Computer, Inc. (Apple, Inc… feh) is to not release this product to the larger market (think of the market share you’ll get, plus the possibility of people moving from PC to Mac to use the professional levels of these tools) then either of these two companies could move in to fill the void. Especially if they worked out a deal with Microsoft to provide this suite as part of Vista’s operating system. The tighter these programs are interconnected, the better the experience would for the user.

Speaking of Sony, if they really wanted to generate some goodwill, they could release this suite for under $150.After all, it’s not like Sony has any bad PR to come back from… (rootkits, anyone?)

iLife for PC. Do It Jobs! You Know You Want To (from 2007)

(The original post that got it all started - originally written back in August of 2007. - Benson)

 

I’ve been working on the laptop a lot recently, me and my peeps have been busy shooting video, taking pictures and working on music for podcasts. During all of this work (in addition to working at the cube mines) I’ve been thinking about all of the cool iApps that Apple has released in iLife. While I’m not switching to Apple computers anytime soon (if ever, I’m quite happy with the hardware I’ve got – my SXGA screen is very nice for video and photo editing), I am intrigued by apps like GarageBand and iMovie. (the other programs I can pass on, I’ve got Dreamweaver and I don’t need iPhoto. And isn’t iBook the former generation of the MacBook?)

Working on a PC platform, I’ve got Premier Elements 3.0 (PC’s version of iMovie) and Sony’s Sound Forge Studio 8 and Acid XPress 5 ACID Music Studio 7.0 (the closest thing to GarageBand) to make up for not having those apps. But there is a little bit of a learning curve to these applications that Apple people keep telling me isn’t there for Apple’s iLife apps. And working on a few podcasts for the near future (stay tuned) I’d like to have the interconnection between applications that Apple has and these apps don’t have yet. (especially for enhanced/video podcasts I’d like to work on).

One area that Apple has jumped on, and the Windows/PC crowd are far behind on, is designing their applications to take advantage of the burgeoning social media movement. However, how many people can really justify buying an Apple computer to just use a handful of applications that they would be willing to pay for?

But this would stop people from buying Apple computers!

I disagree…

 

Let’s be honest, the iLife suite is nothing more than some stripped down, grandma-ware versions of Apple’s robust video, audio and photo editing software. The fact that this package is so tightly integrated and works great for social media needs makes it desirable.

The smart thing for Apple to do would be to leave those robust packages available only for people on Apple hardware and to provide the stripped down versions to people on PC platforms as well as Apple. If people want to buy Apple hardware, it’s probably for more than just the iLife applications – they are probably using Final Cut and Aperture already.

These people already know how Apple’s hardcore design applications work, and the integration you see in iLife also applies to these applications – they work great together! But that integration, in a bundle of intro-ware packages, aren’t enough to justify the purchase of a new computer.

(Now, don’t start with the It Just Works line of marketing BS, or I’ll have to tell you the story of how I tried to plug my video camera into my Mom’s Apple the last time I was over at her house and nothing happened, yet when I plugged the same camera into my laptop it connected right away, Mmmkay?)

Plus releasing the iLife suite to the PC Platform would boost Apple’s bottom line, since I’m willing to bet that there are a lot of people out there like me – unwilling to buy the Apple hardware (again, there is no real difference between Apple hardware and other computer maker’s hardware – they are all made in the same handful of plants in China) but willing to buy Apple’s applications. Just examine the dominance of iTunes in the PC crowd, and look at how that boosted the sales of iPods for Apple.

If the Apple brain trust (aka Steve Jobs) wants to increase their profit margin, while not significantly (if at all) impacting their hardware sales, then they might want to examine the benefits of making iLife available to the great, unwashed masses that apparently Jobs thinks of anyone not using his great masterpiece.

Unless those great software artists at Apple aren’t up to the task of designing software for anything other than the proprietary, closed system that Jobs and Apple have created. I guess writing code is more of a challenge and less artistic when you have to write for more than one hardware platform…

 

What is iLife for the PC about?

I’m a huge fan of movies. Not just watching them, but planning them out, creating the content (aka shooting videos), editing them and more! For years I had been told that you had to have a Mac in order to really work with audio and video. “It’s just so easy.” “There’s no replacement for iLife on the PC.”

Blah blah blah. I disagreed. I love opening up the world of creating cool stuff for more than just “I’m a Mac” peeps out there.

So I decided to start looking for iLife replacements for Windows, because why pay a huge Apple tax in order to use what turned out to be stripped down, entry level versions of some of Apple’s content creation software? (I use “content creation” when I talk about making videos, audio podcasts, blog posts, all sorts of creative endeavors) At first I looked at what was available on Windows – which does come with a decent photo editor in Windows Live Photo Editor and a great blog editor in Windows Live Writer (and if you’re using iWeb instead of a free blog platform and Live Writer, you my friend need some help). But despite what the fans say, Windows Movie Maker left me less than impressed, and there was no real audio recording/editing programs.

So the search started in earnest. And I’ve included the links to my blog posts below.  By far the two best packages I’ve found are Sony’s Imagination Studio Suite, offered by Sony Creative Software but available only through Dell’s Web site (although if you can do without one or two programs – which you can – you can purchase Sony’s Vegas Studio Platinum Pro Pack cheaper and still get the same great video/audio programs) and Adobe’s Creative Suite – Production Premium (which goes very much beyond the iLife-level and is a strong competitor with Apple’s Final Cut Pro package, and is priced like it as well.  $$$$).

I haven’t tried  the new Pinnacle Studio Suite due to cash flow issues currently (but I look forward to eventually, since Pinnacle is owned by AVID, the gold-standard in professional video editing)

By the way, I do have a Mac now, loaded with iLife ‘09 and Final Cut Express, but still find myself coming back to my PC to do most of my audio and video work because of the Imagination Studio Suite, especially in the last year or so, and the added horsepower PCs provide for less money. As I’ve found, much to the chagrin of Apple users, it turns out you don’t need the Mac to be creative.

(And if you are looking for a good free photo editor? Might I recommend the free Paint.NET? Kicks the hell out of iPhoto or Photo Go and did I mention it’s free?)